Commercial Security Products

Leading technology brand sought to elevate the narrative around their commercial security solutions as opposed to presenting decision makers with a broad range of standalone solutions

Type: Messaging research

Audience: Commercial security technical decision makers within Enterprise organizations

Markets: USA

Methodology: Online In-depth Interviews

Solution

Series of one-hour remote in-depth interviews with senior security decision makers (e.g. CISO, Security Architect, Software Security).

Outcome

A better understanding of core needs across senior security decision makers provided guidance to both internal and external stakeholders as they developed potential messaging narratives.