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Enterprise Cloud Services Decision Making
As companies gain experience with Cloud-based solutions and the financial implications, this study investigated the various roles technical and business decision makers play in the selection of solutions for their business.
Type: Purchase Journey
Audience: Enterprise Decision Makers – Business and Technology Leads
Markets: USA, EMEA
Methodology:  One hour in-person and remote in-depth interviews
Solution
A series of remote online in-depth interviews with both senior technology and business leaders across enterprise stakeholders (e.g., C-Suite, Sales and Procurement, Operations, and Marketing.Â
Outcome
A better understanding of the interrelated roles, motivations, and needs that influence how large organizations make decisions around the cloud technologies they use.
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