Social Media – Community Research

With an upcoming change in product name and nomenclature, the client partner needed to understand and assess core audience perceptions and reactions to this proposed change.

Type: Messaging

Audience: Community Group Admins and Members

Markets: USA & Germany

Methodology:  Remote focus groups

Solution

2hr online focus groups with both Group Admins and Members across 2 markets.

Outcome

Clarity determined not only around messaging and audiences, but also the importance of tonality differences by both market and audiences. The client partner was able to optimize messaging for this update according to each intended audience.